Farizon appoints first retail partner in Wales
Farizon Auto UK has appointed Waterton Motor Group as its new dealer partner in south Wales, further strengthening the brand’s growing UK sales and aftersales network.
Farizon Bridgend will provide a full range of services for the electric van brand, including vehicle sales, maintenance and repair, parts and technical support.
The dealership has already received its first batch of all-electric SV vans and is preparing to showcase Farizon’s growing line-up to prospective retail and fleet customers. Initially, a dedicated group of six team members will support the Farizon operation, ensuring customers receive specialist knowledge and support. There are plans to grow this team as sales volumes increase. A dedicated area of the site has been rebranded and allocated to display Farizon products and for customer-facing activity.
The partnership aligns with Waterton Motor Group’s wider business strategy to expand its commercial vehicle presence, with plans to develop a standalone Farizon showroom and additional sites in the future.
Leon Pesticcio, Managing Director at Farizon Bridgend, said: “We are delighted to represent Farizon in south Wales. The all-electric SV large van combines impressive quality and value, and fits perfectly with our growth plans. We’re celebrating 40 years as commercial vehicle specialists in 2026, and we’re excited to introduce the full Farizon line-up to our customers.”
Calum James, General Manager of Farizon Auto UK, added: “Waterton Motor Group’s long-standing experience in the commercial vehicle sector makes them a strong partner for us in Wales. Their expertise, combined with a dedicated team and ambitious growth plans, will play an important role in expanding Farizon’s presence and supporting customers across the region.”
Farizon SV
A 2026 International Van of the Year finalist, the Farizon SV features a range of advanced innovations, including drive-by-wire technology and cell-to-pack battery packaging, which combine to deliver market-leading real-world versatility and performance. With a payload of up to 1,350 kg, load space of up to 13 m³ and an ultra-low loading height of just 550 mm, the SV sets a new benchmark in the medium-to-large van sector.A single, highly specified trim level includes several premium features as standard, such as a unique payload monitoring system, heated seats, a heated multifunction steering wheel, a heated windscreen, a 360-degree surround-view camera and a comprehensive suite of ADAS safety systems. The SV has also achieved the highest five-star safety rating from Euro NCAP.
The Farizon SV line-up starts from £40,000 + VAT, including the Plug-in Van Grant. It is available with 67 kWh, 83 kWh or 106 kWh battery options, offering a WLTP combined range between 177 miles and 247 miles, subject to version. Its efficient all-electric powertrain produces 170 kW (231 PS) of power and 336 Nm of torque. Recharging speeds of up to 140kW mean a 20–80 per cent recharge is possible in as little as 36 minutes.
